Monday, June 19, 2006

Is that chocolate calorie free? (Nestle to buy Jenny Craig for $600 million)

Nestle to buy Jenny Craig for $600 million

Talk about catching my eye! Nestle, one of my favorite chocolate making companies in the world, is buying Jenny Craig. This isn't Nestle's first foray into the healthy markets. Nestle recently purchased Uncle Tobys, an Australian healthy snacks company.

Does anyone else see a conflict of interest? You might if you didn't know that Nestle isn't just a chocolate maker and hasn't been for some time. They own the Lean Cuisine brand, of which, some, not all, are quite tasty.

The quote I like is this:
"The rise of obesity and the resulting metabolic disorders, such as diabetes and cardiovascular disease, is a major public health concern, not only in the USA but also the world over," Brabeck-Letmathe said.

Gee, now that's news. Anyway, with Nestle's huge brand power and resources, perhaps they will really be able to influence people as never before. Jenny Craig is hugely popular these days, and combining them with world wide favorites can only help.

I can't wait to see the slim/trim models on Jenny Craig commercials holding a Nestle Crunch bar though. Ha. But I do look forward to a day when I can enjoy a larger variety of diabetic friendly foods.

Read the article, think happy thoughts,
Tojosan

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