Tuesday, August 07, 2007

Quick Thought: Social Economics and Sports

Tonight on me.dium (check it out and come back), someone asked if me and the other me.diums had any thoughts on the upcoming college football season. It suddenly occurred to me that the whole arena of social economics around sports has changed.

No longer am I isolated while working away on my computer, no TV in sight. No more sitting on the Cardinal's homepage to catch the latest play by play. I have Twitter, and Me.Dium, Jaiku and IM, and trust me, the instant Barr Bonds hit 756, I knew.

You don't have a to have a big screen TV with Picture in picture to follow three games at once. Heck, anyone with an internet connection now has more game update choices than there are games being played.

No more playing nice to your neighbor to keep up on the big plays. Heck, they'll be on a website in minutes, if not live. Want to hear the announcers in Spain in Spanish, you've got it. Missing your favorite local game because it didn't sell enough tickets? No problems, the interweb has you covered.

The power of the media and big league sports to control our experience has come to an end. With the rising ticket prices putting an evening of baseball at over $100 for a couple, the economics puts YouTube at the front of the class! Especially if you have AppleTV.

Web 2.0 and beyond is raising the bar on the media's sharing of content. The big players are getting on board slowly, but not quick enough. Several companies are sueing Google over YouTube and the ability for folks to share things that MIGHT be copyright protected, but more than likely the problem is that the free content is more entertaining and interesting than what's on the nightly news, and a dang bit more relevant sadly.

/rant off

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