Sunday, November 25, 2007

A look at Facebook's International Growth during the past 30 days

The Jeff Pulver Blog: A look at Facebook's International Growth during the past 30 days:


Jeff Pulver shows us the numbers and how they've changed from Oct 26th to Nov 25th. The growth is over 400% for Turkey at the extreme, with many other countries coming in at over 25% growth. To me those numbers are astounding. The real question is what's behind those numbers and why is US growth only 8.85% for the same period.

Jeff goes on to compare relative penetration between the top 10 countries, and also the top countries where English is not the primary language. Interestingly, the USA is only number 6 overall. Norway is both number 2 overall, and number 1 in the nonEnglish speaking countries.

These numbers are both startling and useful. Perhaps the Facebook team's strategy is reflected here or perhaps it spells out where their work lies. However, it is probably most valuable from a marketing perspective. Just who is using Facebook?

Please click through and check out Pulver's post and his entire blog. If you are interested in social networking and social media, you'll find much of interest there.

Todd

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