Wednesday, December 05, 2007

Facebook Apology - Beacon

Today, Mark Zuckerberg apologized via the Facebook blog.

In summary, he states that they didn't handle Beacon well. Initially Beacon was set up to be opt out. After receiving numerous complaints, Facebook was slow to react. Just this week, Beacon has become opt in. In addition. Beacon can even be turned off completely.
A link is provided here:

What is Beacon?
Beacon is Facebooks tool for allowing other sites you visit to share information about you, and, for example, your purchases. This information is relayed to Facebook, and displayed on your Facebook page.

This lead to some funny consequences as well as serious, one mentioned a boyfriend finding out the gift his girlfriend purchased.

Go check out your Beacon settings on Facebook. You decide!

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